William Fritchie

SENIOR MARKETING EXECUTIVE

Will joined SAY in 2025 as Senior Marketing Executive, and supports the business’s growth through strategic, insight led B2B marketing.

His work focuses on marketing strategy, SEO, website management, and the delivery of clear, authoritative content that reflects SAY’s specialist expertise across the sector.

Will brings experience from the private equity environment, where he supported SMEs with expansion and performance targets through structured, commercially focused marketing practices. At SAY, he is focused on strengthening brand visibility, improving digital performance, and ensuring marketing channels consistently communicate credibility, capability, and long term value.