Now in its first year, the hereSAY PBSA Leasing Benchmark Report captures how purpose-built student accommodation performs where it matters most: in the moments that shape a student's decision to book. Examining data from over 500 in-person viewings across 110+ schemes and 15 operators, our report reveals a sector where product standards are strong, guides are friendly and knowledgeable, and the difference comes down to discovery, information depth and follow-through.

From personalisation and open-ended questions to the final follow-up that seals the deal, the report celebrates the teams delivering exceptional experiences and highlights the next opportunities for improvement across the student leasing journey.