The SAY Way
Our commitment to outcome-focused operational advice ensures peace of mind at every stage of your asset's lifecycle – from early inception through to completion and beyond.
To ensure operational excellence and a sustainable housing sector.
OUR MISSION
Why SAY?
SAY is a four-time RESI Award-winning consultancy, renowned for excellence in operational strategy and top-tier service in the property sector. Led by Debra Yudolph, a renowned industry leader, SAY delivers unmatched expertise and commitment to clients.
Award-Winning Leadership
Personalised, Hands-On Service
As a boutique consultancy, we offer a highly personalised, independent, and hands-on service in the real estate sector. Our size enables us to be flexible, agile, and fully dedicated to your specific needs. We don’t provide off-the-shelf solutions; instead, we invest time in understanding the unique challenges of each project, delivering tailored strategies that make a real difference.
Working with us means direct access to senior experts committed to building long-term relationships. Our team responds swiftly, adapts to changes, and remains deeply invested in your success from start to finish. Partner with us to experience the benefits of truly dedicated, bespoke service.
Senior Industry Experts
Comprehensive Lifecycle Support with Long-Term Value
From inception to post-completion asset management, we provide expert guidance at every stage of a development’s journey. Our structured, results-oriented approach ensures efficient operations and long-term financial stability, creating lasting value for clients and residents alike.
Our
expertise
At SAY, we’re all about creating a better future.
Our commitment to quality and strong relationships drives everything we do, making a real difference in the places and communities we support.
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For over a decade, our award-winning Rental Living team has provided strategic advisory services across BTR, Co-Living, Single Family Housing, Student Housing, and other rental concepts. From bid stages through to post-completion, we guide clients with operational cost modelling and strategy, ensuring each project’s vision and long-term success.
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At SAY, we offer expert guidance across all stages of your project, from large mixed-use developments to residential developments, focusing on accurate service charges, placemaking, and long-term success. Our team specialises in mixed-use regeneration, helping you navigate regulations, funding, and operational planning for seamless outcomes.
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Our first instruction in the later living sector came in 2017, and since then, we have worked with an expanding number of later living developers and operators, offering a comprehensive range of services.
We are proud to be nominated for Real Estate Advisor of the Year at the Senior Housing Awards 2024, reflecting our commitment to excellence in this sector.
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hereSAY is the first mystery shopping consultancy focused on operational assets, including rental living, student housing, later living, and co-working. Our unique rental living benchmark and online data platform provide unparalleled customer insights, helping you enhance the resident experience, financial performance, and team development and recognition.
Our Values
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Expert
We're solving market problems with our forward-thinking expertise, attention to detail and advanced data.
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Tailored
We thrive on our unique services, confidently meeting market demands and adapting our work to our clients needs.
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Specialised
Our knowledgeable operational experts have the privilege of collaborating with some of the biggest names in the industry, as well as supporting much smaller companies with their goals.
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Ethical
We are committed to developing better communities through a cross-sector approach grounded in ethical beliefs and practices.
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Reliable
We are a small, independent team, dedicated to being trustworthy, honest and factual.
Our projects
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Coppermaker Square
Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield’s (URW) Coppermaker Square scheme, adjacent to Westfield Stratford City shopping centre, is one of the UK’s largest Build to Rent schemes.
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One Bishopsgate Plaza
UOL/Stanhope
This iconic mixed-use estate comprises two residential towers featuring 246 private residential homes, extensive residential amenity space, 150,000 sq ft of office space, 7,000 sq ft of retail space, and a 41-bedroom boutique hotel.
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![Riverstone Fulham]()
Riverstone Fulham
Riverstone Living
Riverstone Fulham is a high-end later living housing-with-care development, developed and operated by Riverstone Living.
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![Waterbeach Barracks]()
Waterbeach Barracks
Urban&Civic / Stanhope
Waterbeach Barracks in Cambridgeshire is a regeneration development by Urban and Civic on behalf of the Defence Infrastructure Organisation.
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The Landsby
Elysian Residences
The Landsby is a high-end housing-with-care scheme developed and operated by Elysian Residences, and it is their first scheme to be delivered.
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Southbank Place
Canary Wharf Group & QatarI Diar
Southbank Place provides 536,558 sq ft of office accommodation, 54,841 sq ft of retail units, restaurants, cafés, and around 810 new homes, including affordable housing.
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![Tottenham Hale]()
Tottenham Hale
Related Argent
Argent’s major redevelopment of Central Tottenham Hale comprises five areas of land and includes three blocks, known as Ashley Road East, Ashley Road West, and North Island.
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Mulberry Court
Lifestyle Residences
Mulberry Court is Lifestyle Residences' first retirement living scheme to be delivered. The development comprises 28 later living units, with on-site amenities including a residents' lounge, library, and studio space.
OurTeam
SAY are proud to be recognised as being the best at what we do.
