Now in its fourth year, the hereSAY Lead-to-Lease Benchmark Report captures how Build to Rent has evolved from a fast-growing concept into a confident, mature sector. Examining data from over 100 schemes and thousands of mystery shopping visits, our latest report reveals a market defined by refinement - where professionalism is high, service is consistent, and the difference comes down to human warmth and follow-through.

This year also marks an important milestone: for the first time, hereSAY benchmarks extend beyond BTR to include Single Family Housing, Co-Living, and Purpose-Built Student Accommodation. Together, these comparisons offer the clearest view yet of what renting in the UK feels like today and where operators can go next.

From empathy and personalisation to the final moments that seal the deal, the report celebrates the teams delivering exceptional experiences and highlights the next opportunities for improvement across the rental journey.