Rental Market Snapshot for the London Borough of Brent

Written By William Fritchie

Brent is a dynamic outer London rental market with strong connectivity, a large private rented sector and a diverse renter base. It combines established residential neighbourhoods with higher-density locations such as Wembley. There, regeneration, transport access and new housing delivery have created a more urban rental profile.

Our 2026 snapshot looks at where the market stands today and where it is heading next.

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At a glance

  • £1,899 pcm average rent, compared with £2,171 across Greater London

  • 42,730 households renting privately, 36.1% of all households in the borough (Greater London: 30%)

  • +45.3% growth in achieved rents over ten years, with 8.2% annual growth since 2021

  • Over 60% of renters are under 35

  • Over 10,000 homes across the borough's ten largest consented and under-construction schemes

What's inside?

  • Headline indicators: average and top quartile rents, affordability, household mix and the size of the private rented sector, each benchmarked against Greater London

  • Rental growth: a ten-year view of achieved rents and how Brent's growth has changed since 2021

  • Rental market profile: how rents are distributed across price bands, and the depth of Brent's mid-market

  • Age profile: who is renting in Brent and what that means for demand

  • Product mix: the homes being let, by type and bedroom count

  • Development pipeline: major schemes in Wembley, Alperton, South Kilburn and Northwick Park, ranked by unit count, with developer and status

  • Market outlook: the key delivery risks, and our view on regeneration, institutional investment, higher-density living and affordable housing

Who is it for?

This report is for investors, developers, operators, local authorities and Registered Providers considering residential opportunities in Brent. It is also a useful benchmark for anyone assessing Outer London rental markets more widely.

Frequently asked questions

What is the average rent in Brent in 2026?
Average rent in Brent is £1,899 pcm, below the Greater London average of £2,171 pcm. Top quartile rents reach £2,917 pcm.

How big is Brent's private rented sector?
There are 42,730 households renting privately in Brent. That is 36.1% of all households, compared with 30% across Greater London.

Where is new housing being delivered in Brent?
Most new housing is concentrated in Wembley, Alperton, South Kilburn and Northwick Park. Major schemes include Wembley Park, Fulton Quarter, Grand Union and Northwick Parkside.

Data gathered from PriceHubble and other online sources. September 2026.

William Fritchie