SAY recently attended Good Growth by Design at the London School of Economics. Setting out his vision for the future of housing in London, Sadiq Khan launched his Good Growth by Design programme in which the Mayor of London highlighted ambitious plans to champion high quality, sustainable and inclusive development. 50 Design Advocates were chosen to work with councils and City Hall to bring about Khan’s new vision including David Adjaye OBE, Hiro Aso and Wayne Hemingway MBE.

As London’s population heads towards 10 million, the Mayor stressed that:

London needs to build more than 50,000 homes a year just to keep up demand and provide space for 46,000 new jobs as well as build the social infrastructure that supports both.’ Good Growth aims to facilitate the new homes London needs whilst simultaneously leaving a world-class legacy of high quality buildings, pioneering public realm, and futureproof infrastructure across all regeneration.

Sadiq set out six pillars of Good Growth in which he called upon architectural, design and built environment professionals to help him realise:

  • Set design standards
  • Apply these standards through thorough design reviews
  • Build capacity through social enterprise
  • Support diversity
  • Commission quality: ‘The costs of consultant teams – architects, engineers, planners, etc. – amounts to around 10% of construction value and a mere 0.65 of a building’s whole-life cost, but their work is fundamental to the success or failure of buildings, public spaces and masterplans. Selecting the best consultants can deliver considerable benefits for marginal cost.’
  • Champion good growth by advocating best practice.


SAY are positive about future regeneration in London. Good design and placemaking are core to our business ethos and we are part of some pioneering regeneration projects such as Elephant Park and The Biscuit Factory to name just two. We will continue to support inclusive, sustainable and future proof; mixed-use development projects and shape London for future generations to come.

Take a look at the link below to listen to an audio podcast of the lecture: